Retail -wt+ (Wingtai Group)
- POSTED ON
- April 14, 2020
wt+ initiated their WeChat marketing journey with FOMO in Q1 2019 starting with their mini program development.
During 2019 Great Singapore Sales season, FOMO helped wt+ to plan, design and run their first WeChat Moment ads targeting at Chinese tourists arrived in Singapore. Overall the campaign was very successful with a very high CTR.
Result
Targeting Audience: Singapore Local WeChat Users
CTR: 3.95%
CPM: 63RMB